Alex Ho joins Memphis, Tenn.-based Terminix as chief marketing officer for its residential business. He will oversee digital marketing, brand marketing, product management, pricing, and eCommerce platforms.
“Alex’s experience building high-performing marketing organizations at multiple Fortune 1000 companies uniquely positions him to guide the Terminix brand and our evolving marketing strategy,” Kim Scott, president of Terminix Residential, a ServiceMaster company, said in a news release.
Ho, who was named to the Forbes CMO Next list in 2018, previously spent eight years with American Greetings, most recently as chief marketing officer. There, he was responsible for the “World’s Toughest Job” campaign, which drove record online sales and consumer engagement for the company and won the 2015 Grand Effie for marketing effectiveness.
Prior to American Greetings, Ho served on the leadership team that created direct-to-consumer online auto insurance at Progressive Insurance, where he also built Progressive’s digital marketing capability and led brand development. He began his marketing career in brand management at Procter & Gamble and SC Johnson, where he was responsible for driving growth through Windex, Cascade, Raid and other brands.
He is a graduate of Case Western Reserve University, Cleveland, Ohio, with a bachelor of science in chemical engineering. He received his master of business administration degree in marketing from the University of Michigan, Ann Arbor, Mich.
Terminix serves approximately 2.8 million customers in 24 countries and territories. ServiceMaster Global Holdings Inc. operates an extensive service network of more than 8,000 company-owned locations and franchise and license agreements. Its portfolio includes AmeriSpec (home inspections), Copesan (commercial national accounts pest management), Furniture Medic (cabinet and furniture repair), Merry Maids (residential cleaning), Nomor (European pest management), ServiceMaster Clean (commercial cleaning), ServiceMaster Restore (restoration and reconstruction), Terminix (termite and pest control) and Terminix Commercial (commercial termite and pest control).